2×
Regional Excellence Award
Lazada Partner e-Commerce Excellence Award, 2025 and 2026
Synagistics LimitedHKEX: 2562
Asia's Trusted AI Commerce Infrastructure.
Synagie is Southeast Asia's leading AI-powered digital commerce management platform — connecting 600+ brand partners to every consumer touchpoint across Asia since 2015.
Brand Reach
600+
Brand Partners
Global and regional brands across Asia
10
Markets Presence
SEA, Greater China and Europe
1,000+
Stores Managed
Achieved USD 1B+ GMV
50M+
Consumers Reached
Actionable insights across every market
Infrastructure
AI
5-Layer Architecture
Intelligence built into every commerce layer
Blockchain
Layer-1 Product Stack
Regulated trust and governance
10+
Ecosystem Partners
Data, AI, Creator and Connectivity
ISO
27001 Certified
Data security and governance
Corporate
10+
Years Founded
Built in Singapore since 2015
250+
Employees
Across Southeast Asia
HKEX
Listed · Synagistics Limited
Stock Code: 2562.HK
CARE
Core Values
Collaboration · Agility · Resilience · Excellence
Our Leadership Team
Meet the team driving our vision forward
Olive Tai
Executive Chairman
John Wu
Chief Executive Officer
Jane Tan
Chief Financial Officer
Wong Pei Gy
Chief Digital Officer
Quek Wei Ling
Chief Operating Officer
Celeste Tan
Director Learning
Sajeev Lim Prasad
VP, Business Transformation & Growth
Alvin Goh
Vice President Fulfillment
Ziqi Lin
Director, Marketing
Jeanne Ng
Director, Business Operation Excellence & Customer Engagement
Toh Hong Rui
Director Consulting
Billy Doctora
Head of Creative
Lee Mei Yan
Merchandising Director
Guided by our core values for a purposeful future
CARE — our commitment to People, Partners and Planet.
At Synagie, we purposefully strive to positively impact the people we meet, the partners we work with and the planet we call home.
C
Collaboration
When we help each other, we are stronger and better together.
A
Agility
In digital commerce, quickness to learn and adapt are essential for success.
R
Resilience
Enduring uncertainties and setbacks together as a team to overcome the impossible.
E
Excellence
Committing to do even ordinary things, extraordinarily well.
Awards & Certifications
Recognised by the best. Trusted by the rest.
Our accreditations, certifications and industry awards reflect 10+ years of excellence in digital commerce across Southeast Asia.
7
Consecutive quarters as Star Enabler
Lazada Partners Certified across SG, MY, PH, TH and VN, Q1 2025 to Q3 2026
Premium
Shopee-Certified Enabler
Premium tier in Singapore, with Certified status across MY, TH and VN
Latest Official Badges
Marketplace & Platform Accreditations
- Preferred Marketing Agency
- Multi-year Regional Best Partner & Partner Excellence Awards
Excellence Award 2025 · 2026Star Enabler · 5 markets
- Official Agency Partner
- Fastest Growth Partner Award
Premium · SingaporeCertified Enabler
- Official Marketing Partner
- Official TikTok Shop Partner
Official Regional Partner
Certifications & Industry Awards
ISO/IEC 27001
Information Security Certified
EY Entrepreneur Of The Year™ Singapore
E-commerce Services, 2023
Our Recognition Journey
2021
Lazada Best Partner Award, across the region
Lazada Certified 3-Star Partner
2022
Lazada Best Partner Award, across the region
Asia eCommerce Awards
2023
Lazada Partner Excellence Award
EY Entrepreneur Of The Year™ Singapore
2024
Lazada Star Enabler, 5 markets
2025
Lazada Partner e-Commerce Excellence Award
Shopee Premium, Singapore
2026
Regional Lazada Partner e-Commerce Excellence Award
Shopee Premium, Singapore